Increase Website Sales by Customizing Your Sales Funnel

If you desire to increase online sales rapidly, then modifying your sales funnel is the way to go. Now naturally there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any required step or action that a visitor must take in order to complete a conversion. If you had a simple squeeze page, then your sales funnel would simply be the AdWords or Facebook advertisement that drove traffic to the capture page plus all of the needed fields in your "Sign Up Box", such as Name, Email, Phone, and so on. If you have an online gym membership website, then your sales funnel might be: AdWords Ad, Landing Page, Sign Up/Registration Page, and Shopping Cart. While the formats of the sales funnel may vary, the point to keep in mind is that by customizing this funnel, you can quickly increase online sales and increase earnings.

The basic truth is that even if we yield that 1/2 of all the Name/Email potential customers were totally worthless to our true goal of producing a sale, a targeted e-mail project might still net you the very same Phone, Address, and Site URL information you wanted to begin with. The point is, the "list" still has great value and customizing your sales funnel to increase preliminary opt-ins will eventually increase online sales, even if further down the road.

Now let's look at a more traditional website with the following sales funnel:

AdWords or Facebook Advertisements

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Rates Page is eventually costing this site owner conversions due to the fact that if the possibility was interested enough in the services or product to click a link to get to the Pre-Order page, then making them jump through another hoop to really purchase is just losing visitors. If possible, use a shopping cart platform like Infusionsoft that allows you to modify and add text to the shopping cart where you can then put the Product Description, Guarantee, and other Offer Details all on one page. This method, if the landing page is luring potential customers to reach the next action of the funnel sales funnel consultant to learn prices, they can purchase right then and there without clicking on another link. When executed properly and that's large earnings for your online service, just removing that unnecessary action can increase online sales by 20-30%!

Without question, customizing your sales funnel can drastically increase online sales, minimize customer acquisition costs, and eventually improve revenues. I highly recommend utilizing site split testing to experiment with different setups and carefully track results so you can quickly recognize the very best setup of your sales funnel for optimum conversions.


If you want to increase online sales rapidly, then modifying your sales funnel is the method to go. Now of course there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll define a sales funnel as any necessary step or action that a visitor need to take in order to complete a conversion. While the formats of the sales funnel may vary, the point to remember is that by customizing this funnel, you can quickly increase online sales and enhance revenues.

The point is, the "list" still has fantastic value and customizing your sales funnel to increase initial opt-ins will eventually increase online sales, even if even more down the roadway.

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