Increase Web Sales by Modifying Your Sales Funnel

If you wish to increase online sales quickly, then modifying your sales funnel is the method to go. Now obviously there are a lot of different formats and examples of sales funnels so for the sake of simplicity, we'll specify a sales funnel as any necessary action or action that a visitor should take in order to complete a conversion. So if you had a simple capture page, then your sales funnel would merely be the AdWords or Facebook ad that drove traffic to the capture page plus all the needed fields in your "Register Box", such as Name, Email, Phone, and so on. If you have an online health club subscription site, then your sales funnel might be: AdWords Ad, Landing Page, Sign Up/Registration Page, and Shopping Cart. While the formats of the sales funnel may differ, the point to remember is that by modifying this funnel, you can quickly increase online sales and boost profits.

The easy truth is that even if we concede that 1/2 of all the Name/Email potential customers were totally worthless to our real objective of producing a sale, a targeted email project might still net you the same Phone, Address, and Website URL details you wanted to begin with. The point is, the "list" still has excellent worth and modifying your sales funnel to increase initial opt-ins will eventually increase online sales, even if further down the road.

Now let's take a look at a more traditional site with the following sales funnel:

AdWords or Facebook Ads

Landing Page

Pre-Order/Pricing Page

Shopping Cart

So how do we increase online sales by customizing this sales funnel? Well, the Pre-Order or Rates Page is eventually costing this site owner conversions because if the prospect was interested enough in the product or service to click on a link to get to the Pre-Order page, then making them jump through another hoop to actually purchase is just losing visitors. If possible, use a shopping cart platform like Infusionsoft that allows you to add and customize text to the shopping cart where you can then put the Item Description, Guarantee, and other Deal Information all on one page. This way, if the landing page is luring potential customers to reach the next step of the funnel to learn prices, they can make a purchase right then and there without clicking another link. Simply removing that unneeded action can increase online sales by 20-30% when executed effectively which's sheer earnings for your online service!

Without funnel consultant concern, customizing your sales funnel can significantly increase online sales, decrease customer acquisition expenses, and eventually boost earnings. I highly advise utilizing website split screening to experiment with various configurations and closely track results so you can rapidly identify the finest configuration of your sales funnel for optimum conversions.


If you want to increase online sales rapidly, then modifying your sales funnel is the method to go. Now of course there are a lot of various formats and examples of sales funnels so for the sake of simpleness, we'll define a sales funnel as any necessary action or action that a visitor must take in order to finish a conversion. While the formats of the sales funnel may vary, the point to remember is that by modifying this funnel, you can rapidly increase online sales and boost earnings.

The point is, the "list" still has fantastic worth and modifying your sales funnel to increase initial opt-ins will eventually increase online sales, even if further down the roadway.

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